If you jump onto Google and look up the phrase “SEO Auckland,” what turns up in the search rankings?
About 250 different SEO companies and individuals vying for your hard-earned cash with promises of taking your website to the top spot search engines.
While some of these companies can live up to that claim (are we allowed to pitch our own ridiculously awesome services here?), many of them can’t. As you begin to research and plan your new SEO strategy, then, it’s important to keep in mind that that SEO isn’t just about obtaining that coveted top spot on results pages – it’s about optimisation, and your company needs to be able to multi-task for you to get the full benefits of an SEO campaign.
SEO tackles a variety of website issues that could negatively affect your customer experience rating, and in turn, your search engine ranking. If you haven’t already jumped on the SEO bandwagon, here are the Top 5 Key Benefits of Search Engine Optimisation.
1. SEO Attracts People
One goal of SEO is to get your name out there in the giant, chaotic internet kingdom for all to see, right? But if you want to dominate your online market, you have to make your presence not only known, but discoverable as well by the people who need your services the most.
Being on the first page of SERPs is awesome in this respect – most internet researchers are either impatient or lazy; they don’t want to have to click on that little number “2” at the bottom of the page to find what they’re looking for. BUT (and that’s a pretty big but), that doesn’t mean that they won’t.
Internet users want information, and they want the type of information that provides instant gratification, but if your website is optimised for the way people search via relevant keywords, clear contact details, and a flawlessly functioning site experience, the word will get out. Especially if your competitors are lagging. That means if you’re an SEO company in Auckland, then, make sure your site is optimised for the keyword phrase “SEO Auckland” – if you make yourself easy to find with SEO strategies such as keyword optimisation, your customers will have no trouble finding you.
2. SEO Increases your Online Presence…Literally
Optimising your website to get on that coveted first page is a complex process that takes into account a lot of underlying site structural details, and will require some work on your end as well. But developing your site to rank highly on search engines is only one small piece of your business’s marketing puzzle.
It’s one thing to target users directly by putting yourself in their line of sight when they specifically need something that you offer, but it’s a whole other matter to remind them of your presence even when they’re looking for something else – without beig too obnoxious, of course.
While it is a time-consuming venture, SEO allows for online networking, linking, and sharing – all enabling your business’s name to reach potential customers who may not have otherwise known you exist, and allowing the cultivation of business relationships.
What does this mean for you?
Double the business with half of the work.
Thanks to Google’s algorithm changes, which allow businesses of varying sizes to compete on the same level, you no longer have to be the biggest fish in the pond to nab the most customers. You have the benefit of collaboration and equal opportunity to make your name seem bigger than it actually is. This means that if you’re an SEO company in NZ (like us), a customer search for “SEO Auckland” will turn up your website, but so will a search for “NZ landscaping company,” because you just so happened to work on their website and networked a mutual exchange of links on each other’s website. See how easy that is?
3. SEO Allows you to go Local or Global
Gone are the days of handing out flyers around town and hoping that at least one or two of the people you meet will need your services in the future. With SEO and the magic of the internet, you can direct your efforts towards the people who will need your services the most, and forgo the wasted effort of targeting your small Auckland massage business at people in Greenland, and allowing you to market your uncle’s international consulting business all across the world. This means you can expand your business where, how, and when you want.
4. SEO Enhances your Customer Exprience Rating
Getting people to your website is only the first step of business ownership – now, you have to turn those visitors into paying customers. To do that, however, your site needs to be easy to use, look great, and have even better content.
Oftentimes, an SEO campaign will address issues in your site’s underlying coding and link structure, taking care to remove error pages and broken links. This means that every page your customer clicks on is functional, which means less business lost from frustrated customers, and a pleasant shopping experience.
In addition, one part of SEO addresses content. Content is king, and relevant, authoritative content is critical to having a fully optimised site that is able to be crawled and categorised by search engines. Your SEO company should be looking at your market’s primary search keywords, and helping you to integrate those into your existing content, or, suggesting an on-staff writer who can do so for you. This allows customers to know that they are in the right spot, and that you are the right person for the job, which will keep them coming back for more.
5. SEO Means 24/7 Marketing
A perfectly functioning site + customer traffic and referrals + incredible content that can get shared anytime and anywhere across the globe + a network that crosses market boundaries = a marketing campaign that never sleeps. There’s really no better investment you can make!
There are dozens of reasons to develop a custom SEO plan for your business, and the benefits are even greater in terms of ROI and the amount of traffic generated for your site. Here at Just SEO, we recommend Organic SEO to all of our clients for the simple fact that it is a budget-friendly option to get long lasting results.
If that sounds like a good idea to you, get in touch with us! We can set you up with a free consultation, as well as check out your current website ranking. Are you ready for the highest-rated SEO company in Auckland?