What is SEO?
SEO stands for Search Engine Optimisation (or Optimization, if you’re in the US), but its definition is one that is constantly in flux. A mere decade ago, the SEO process was a simple, do-it-yourself one: a website owner could select a few relevant keywords, proliferate their content with them, and instantly have a site optimized for SEO.
Today, SEO is multi-faceted and results-driven– a sophisticated marketing strategy that targets customers, generates online visibility, and brings in free traffic for your website by enhancing its structure and content. The power of SEO is that it works beneath the surface of your site to make it easy for search engines to find, index, and rank through a series of link healing, social media integration, and content building solutions customised for your unique business.
Optimising your site for SEO means taking into consideration each of these factors along with overall search engine index capability in order to rank your site above hundreds of your competitors. This delicate balance makes SEO services an effective long-term solution for maximum ROI and web visibility.