If you haven’t noticed, we’re in the middle of a pandemic. The whole world is involved and to prevent COVID-19 from spreading, more and more restrictions are being put into place. People are being asked to lockdown and stay inside to slow down the spread, and that has meant that many small and medium businesses have stumbled and closed down. These closures may be temporary, but given that we don’t know how this pandemic is going to go, we’re all facing the worry that businesses won’t reopen once more.

The longer it takes to get rid of the virus, the harder it is for businesses to clamber back into the driving seat and do well. One way that many small businesses have survived so far is by maximising their efforts online. When the virus first hit almost a year ago, people started moving from the office into working from home, and their basic needs were taken care of by ordering online where possible. This has put many businesses ahead as they are able to deliver a good online service. For this to work for your own small business, you need to look into

Local SEO services. Online spending may have dropped as people are unable to spend as much money on shopping, but that doesn’t mean that your business will fail as a result. The competition between eCommerce brands online is fiercer now than it ever has been and if you own an online business, then the right SEO NZ service is what you will need to thrive in these times.

You Need Local SEO Services

People have lost jobs or moved to being on furlough until they are able to go back to work, which means that their disposable income has dropped significantly. However, that doesn’t mean that you can’t keep doing the best you can to keep your business noticed, and the best way to do that is to make sure that you are investing in professional, local SEO services. This will minimise your losses as much as possible and give you the chance for a comeback once this pandemic has slowed down again.

You need to be able to take advantage of this time, where there are more people surfing the internet and searching for what they want online. It’s the time now to focus on your SEO, to ensure that you attract as many users to your website and convert them into customers. Making sales will be great but it shouldn’t be your only focus right now. In the midst of a pandemic, your focus should be on showing off your brand, entertaining customers and engaging them with your brand. This will ensure that you can gain their trust and build a pool of customers who have discovered your brand and want to know what you have to say. This means that you need to look at your website from an outsiders point of view, and the only way that this will work is if you can find it in the first place. Hello, SEO – it’s knocking at your door!

When you engage your visitors in the right way, you become the obvious first choice when they need your service, and even if you’re unable to make those sales at first, you will still be able to gain a base of customers who will be interested in you beyond the pandemic. Being at the top of the search engine results pages really does matter and the more you are concentrating on this the better your brand reputation will be.

How Just SEO Have Helped

Small and medium business owners can save their business if they are focused on their SEO strategy, and that’s where Just SEO has stepped in. Many local businesses can’t open during the lockdowns, but by heading online, these same businesses are able to survive for longer and gain the support of their local community. It’s not incorrect to say that people find a brand more credible if they can find them online, and Just SEO has helped small and medium businesses all over to gain more interest and customers from the internet. This has enabled these businesses to survive, to grow their online customer base and break through local barriers to serve a larger audience. With the help of SEO services, small and medium businesses are getting noticed – and Just SEO has been the place to turn!

Why Just SEO Is The Best SEO NZ Company

At Just SEO, we are concerned about putting you and your business in the spotlight and in this digital world, our SEO efforts with your website is just the ticket you need. Some of the ways that we can help your small or medium business include:

Keywords Research

To be able to be seen, you need the right balance of the correct keywords for your website. Search engines will pick your website up with the right keywords when it’s combing the internet for the right search results. When you don’t have the right keywords, you will not be recognised and you slip down the search engine results pages. We can help you with an in-depth keyword research and analysis that is based on the keywords that will be most profitable for your business, and we’ll stick to your budget, too!

SEO Auditing

Are you confident with your SEO strategy? We’ll give your current strategy the once-over and audit it accordingly. We’re all about helping you to improve your rankings, and Just SEO is here to help your users to understand your website better.

Backlinks

If you want to be seen as an authority in your industry, you need backlinks of the highest possible quality. Not only can we help you to build those links, we can ensure that we only use the best websites that are relevant to your industry at every turn.

Quality Support

More than anything else, working with us is a pleasure! You get what you need for your brand visibility, excellent support staff behind you 100% of the way and you get a customer support team that works closely with you.

Contact Us Today

We’re confident about our local SEO services at Just SEO, and we’re all about working with our clients for the best results. Give us a call today and if you’re unhappy with the service, we’ll give you back 100% of your payment if we can’t get your site ranking on the first page.

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When it comes to being online, speed for your website is absolutely key. Not only is it important to be able to keep up with the upload and download speeds of your office, you need to ensure that your website visitors are able to experience your website to its fullest capabilities. The only way that you’re going to be able to do this is by ensuring that your website is moving quickly. You have to be able to pay attention to how fast your website is loading and how it’s grabbing the attention of the users. Why? Every website only has a few seconds to appeal to someone and your website speed being too slow is going to turn your users off. They will click off of your website and go elsewhere for what they need, and this is something that you need to avoid. Losing customers before you make a pitch? Not ideal for your business! On top of user experience, your SEO is at stake when your website is slow.

User Experience Matters

So, let’s dive into your website speed and how it hurts your user numbers. The last time that you did an internet search it’s likely that you clicked off of a site that didn’t load properly for you. We all do it; we’re more interested in getting our information NOW than waiting thirty more seconds it would take for a site to load. Users bounce from a website and test another one to see if that one is faster, and they create opinions on a business based on whether their website is fast enough. The user experience for your website really does matter, and long load times will increase the risk that your users won’t stick around. Website design has improved massively over the last few years with the inclusion of GIFs, videos and superior images, but this has the downside of longer load times. While your website will look pretty, it will take longer to load and your efforts can lead to a high bounce rate. Of course, faster is always going to be better when loading your site but that doesn’t mean that you shouldn’t use great imagery!

Website Speed & SEO – A Marriage!

When you are considering your SEO Auckland strategy, you need to consider the fact that your website speed and your SEO are a perfect marriage. If your website page loads slowly, it won’t show up at the top of the search engine results pages. The Google algorithms rely on page load times as a key ranking factor, which just goes to prove that website speed and SEO are linked. Google – plus other search engines – are all looking to promote the websites that offer the best user experience. Any website pages that are slow frustrate users, and this impacts the way in which your website ranks. Asking your SEO agency to build your SEO strategy around providing users with the information that you need is important. You can only do this, however, when you understand how to meet their search intent, and if you aren’t paying too much attention to this your users will lose patience and bounce away!

Page Speed & SEO – What’s The Impact?

We know that page speed will help you to rank for Google, but it’s important to note that this applies to your mobile site and your desktop site. When it comes to delivering SEO alongside that, improving your site speed will be the most effective thing that you can do to improve your SEO search rankings. The right SEO agency will factor this into your user experience and web design goals during the development of your website, but you can also come back to it later. Did you know that smartphone usage is responsible for much of the worldwide traffic on the web? The only issue is that you will find that these also have the slowest web connections.

Smartphones have to capture the 4G/5G signals or the Wi-Fi wherever they are, so you need to ensure that your website is properly optimised for smartphone usage. If you aren’t careful, the site can lag on those portable devices causing your rankings to drop once again.

Ignoring page load times is not a good idea and a reputable SEO agency won’t ignore them, either! When you spend time ensuring that your SEO strategy is perfect, the last thing that you want to happen is for this to be for nothing. Slow page loading times will interrupt that carefully planned SEO strategy and as you now know, your users aren’t going to be the most patient!

Making That First Impression

If you want to ensure that your business website makes a good impression on your audience, you need to consider what happens once your page does load. While it’s important to ensure that your page load times are short and sweet, you need to think about whether your website is outdated or not. You want your site speeds to be fast, but if the resulting website is cluttered, out of date and boring, there’s no point! Everything on your homepage should set up your business to tell your users what it is you do and it should be ordered in a way that doesn’t slow your site. You need to have imagery, but the last thing that you want to have is cluttered pictures that will slow the site down.

The whole idea of your website is to convince those who are interested to convert to a customer. With the help of the right SEO agency, you’re going to be able to convert website users to new customers. A successful brand website depends on its speed and if you think that your website is lagging behind, our SEO agency can help! There’s no use in having a website that isn’t quick enough and it’s time to review your website performance if you believe that there is a slowdown. Contact us today to speed your site and build your conversions.