When it comes to keywords, it is crucially important to understand that users type and search differently on YouTube. Therefore, finding the right keyword is essential to be relatable. Once you get a keyword you can add it to the tag, meta description, and content to make it familiar among searches that people are searching using similar keywords. This changes the whole idea of how you present your content to the audience. Therefore, keyword research is a good strategy and tools are great resources to make that happen. Here are the 10 best tools that can help you find relatable keywords and transform your performance and insights on YouTube. The question is how you will use these resources to make your content stand out?

10 Best YouTube Keywords Tools

While you research YouTube keywords, these tools provide you with insights into how this keyword is going to perform and what is the scope of this keyword. You will get an idea of how a specific keyword is going to perform.

Ahrefs

Ahref is an SEO tool and one of its features is Keyword explorer which helps track data about your relevant keyword. It has a Sleek easy-to-use dashboard and an SEO-friendly tool. When you search for your keyword, Ahrefs pulls worldwide data for the given keyword providing insights about the search volumes and thus click counts. It also provides a keyword difficulty score. Which means how difficult would it be for you to use this specific keyword? It shows you the search volume of up to 243 countries. It also shows you volumes for ten famous search engines Google, Yahoo, Amazon, Yandex, and more. Moreover, Ahref also works as a keyword generator to show key phrases similar to your keyword. However, Its subscription is expensive but if you are getting results it’s worth buying. You can subscribe for a 7-day trial at $7 to check if it serves your needs.

TubeBuddy

TubeBuddy is a free extension to chrome that provide its users with UI data at the sidebar of YouTube video. When you type a keyword, it provides all relevant information about who has used it and what is the scope of this particular keyword. It has an easy-to-use dashboard and you can download it in no time. Therefore, TubeBuddy is an easy tool that helps you navigate the right data about whether you should take a keyword as an option or not.

VidIQ

It has a free version but you can choose from premium, boost, and boost+ version of the subscription that best suits your needs. With a monthly subscription fee, you will get tags 10x that help you with better performance. But the best approach is to look at how the title of a video is ranking rather than the tags rank because the tags ranking is a minimal source of improvement. If you find a video that is ranking #1 you should look for its title rather than tags as titles make people click on them.

YouTube Analytics

Youtube analytics provide you with data about what people are searching on YouTube. It provides the algorithms about how a keyword is being used and searched.

Keyword Tool.io

Keyword tool provides you free services of generating keywords and keyphrases from auto-suggests. Now, how this tool works? If you search for a keyword, you will find many similar results. What this tool does to these auto-suggests, is it modifies these keywords and adds or subtracts a few words that help your video to rank high. It also provides you with information on how this particular keyword will perform in different seasons. You can download keywords lists for the excel sheets but if you wish to take benefit of premium services there is a subscription fee and you can find better solutions once you paid for these services.

Google Trends

It is a free tool that provides you stats about keywords and how it is performing over time. Al, you have to do is type keywords, switch to YouTube search, and voila, you will find the all data about keywords. You will also find data in comparison to your keyword.

SEMrush Keyword Magic Tool

All in one SEO toolset, the keyword magic tool provides you insight about a keyword from the largest data available. It provides you the search volume of up to 12 months, keyword difficulty, and SERP features that pro data for your keywords and how you can do better using this. It is various paid subscriptions such as the pro version, Guru version, and Business version with different features. All you need to do is to check the details as to which package best suits your needs.

HyperSuggest

It is the easiest tool to use as this provides insights about a search term within a few seconds. You type a keyword and it gives you numerous results of tags that you can use in search terms. It gives you data on YouTube SERPs and you find the best solution within no time. You can basic data access for free but for the pro version you can choose subscription options.

YouTube Autosuggest

It is a completely free and always available option as YouTube auto-suggests a lot of keywords and key phrases related to your search. For example, if you write cat food, you will find numerous keywords and these are not random words but search queries that people search on YouTube.

Keywords Everywhere,

It is a chrome and firefox extension that provides you with the stats of how a keyword is performing, what is the click rate of this keyword and related trends. It is a hard data tool that only gets you the states on data rather than providing you suggestions on how to build a keyphrase. Moreover, some services are free but you can get other services by paying through the credit system.

There are more Youtube tools such as Kpraser, Keyword Keg, Keyword Tool Dominator, and Trending on YouTube that can help you rank high on youtube and make your content familiar to your audience. All you need to search is to see a tool that gives you more options, the best free and paid services, is easy to use, and helps you develop insights.

It is crucial to Check Google rankings for your web page performance on SERPs. Because google rankings determine how searchable your content is. The search engine gives attention to content that has recent updates, valuable for viewers, and can generate potential leads. Therefore, ranking high becomes crucial because the top 7 searches have the highest chance to get more clicks than the rest of the pages and thus ranking among the top searches. It provides you a chance to get more clicks and become an organic searchable entity. Therefore, checking google rankings provides you with stats about how you are performing on SERPs. It also gives insights on what can you do to improve your performance among competitors. How to check google rankings and what are 8 handy tools for this process? In this blog, you will get information related to 8 handy tools to check google rankings.

8 Tools to check Google Rankings

These eight tools provide stats about your webpage performance and how you can improve your understanding of the insights provided by these tools. Let’s see how these ranks checking tools are handy and help to improve performance.

Google Search Console

It is useful to check your web page’s overall performance on search results. Google search console is a free and easy-to-use tool that you can access through a domain host. t gives information about your page’s ranks on SERPs. It provides you stats about how many impressions and clicks, and click-through rates.

To check rankings, you simply need to go to the search results tab under the performance. Click on queries to see the terms your content is getting ranked for. Make sure to select the average position in the chart to see in the table below. It is easy to use and accessible tool on google and gets you reliable stats through which you can improve the content and overall performance.

SEMrush

SEMrush has the keyword magic tool that provides you insight about a keyword from the largest data available. The tool has provided you stats about your keywords and how they are ranking on SERPs but it also provides you the search volume of up to 12 months, keyword difficulty, and SERP features that give data for your keywords and how you can do better using this. It is various paid subscriptions such as the pro version, Guru version, and Business version each having different features included according to subscription cost. All you need to do is to check the details as to which package best suits your needs.

Ahrefs

It is the best SEO rank checking tool that lets you know about ranking stats, keywords rankings, and the ranking of both desktop and mobile users. Ahref has advanced features and lets you know about the local ranking. All you need to do is put your website and the rank checking tool provides you stats about how your keywords are ranking It also provides a keyword difficulty score.

SERanking

Another best tool to provide ranking insights is SERanking which provides marketers SEO audit, SEO reporting social media analytics, keyword ranking, and backlinks. The tool provides insights about which keyword is ranking high and how you can improve. It is a paid tool and is easily accessible.

UberSuggest

It focuses on technical SEO and h0w your website can improve by improving technical SEO. Simply use the keyword tool to analyze which keyword is ranking high. you can also use the keyword planner tool to analyze keyword-targeted ideas. The subscription starts from $29 but you can use a 7-days of a free trial.

MozPro

It is an all-rounder that provides you ranking stats, check keyword ranking, site audit, and backlinks. It provides you insights on how you can create backlinks, and use keywords that people are searching on SERPs. The unique feature is that it uses STAT which is the most advanced feature to track keyword ranking. It provides real-time results that change throughout the day. Its subscription started from $99/mo with a free trial.

SiteChecker

SiteChecker is a comprehensive tool. It provides stats about site audit, backlinks, and ranking of focused keywords. It provides you with a stats chart about the keywords you choose to see the insights. The tool tracks keywords from different search engines including google. SiteCherker has paid subscription with 7 day free trials option.

The Hoth

It is a simple to rank checking tool that provides stats about keywords and their positions, clicks, and overall performance of these keywords on SERPs. The tools also provide insights about search volume, traffic, and the more and the best part is it’s completely free to use. Put your website link and see how keyword stats are performing.

Hence, these 8 ranks checking handy tools provide you insights about how you are improving on SERPs and what strategies and keyword planners help you improve your overall performance.

Key Factors for Superior On-page SEO

Here are a few key factors that make SEO-friendly content a searchable entity.

• • Title, Title tags
  • Keywords and density of
  • keyphrases
  • Meta description
  • Internal Links and outbound links
  • Technical SEO
  • Permanent monitoring and analytics
  • SEO-friendly content—Readability, word count, originality, Image alt attributes

It is crucial to optimize a title and write it in a way that people consider it worth clicking. But how can you make such a title? The idea is to keep it precise. Lengthy titles at times do not serve the need. You can use extension tools such as Headline studio that lets you know how much your title is simple and engaging. It shows a percentage to determine the scope of your title. If your title is 5-7 words long, it will do the work. Another most important element is to use keywords in titles that people are searching on SERPs. You can take the help of LSI Keyword. Because these keywords appear at the bottom of SERPs and these are those questions that people are searching and finding answers for. If your title and title tags contain LSI-focused keywords, people will click your link and if they will find updated content they will consider it worth reading. But what makes content worth reading?

Simple and Engaging Content

The takeaway of your website is content. If your website produces simple, user-friendly, and engaging content, your web pages attract organic traffic. But how do you optimize your content? If yours is a blogpost website, the best strategy is to use the key phrase of your title in the introductory paragraph this is old school SEO tactic but useful as far as optimizing content is concerned. Use subheading focusing title or keywords from the title. If the H2 heading focuses keyphrase from the title, your SEO score will improve. It is also crucial to add images and alt attributes. Because alt attributes make your content searchable and more visible. If you add alt attributes, there are high chances that your content be more visible on search results.

Keywords and keyphrase density

Keywords are at the center of making content and marketing it on SERPs. Why do you ask? Keywords are the game-changer of your content because these words make connections in such a comprehensive way that people who are searching for similar results find your content relatable and thus you get organic traffic. Becuase your content is relevant to the needs of customers and driving potential leads. Therefore, it is essential to use a specific amount of key phrases and keywords in the first paragraph of your content. But it relates to the word count of content. If your content is below 700 you can use a keyphrase 2 times but if your content exceeds this limit, keyphrase density increases. Moreover, meta descriptions are important when it comes to using keywords. If you focus keywords in a meta description and it is 120-140 characters in length, its click-through rate will increase.

Permanent Monitoring and Analytics

Well, this is another integral aspect of optimizing your content and website’s overall performance. Because if you consistently analyze your performance, you will get to know what people are clicking and how they are benefitting from your content and specific keywords. Many SEO tools help with analytics and provide you an opportunity to learn from competitors’ analytics as to what keywords they are using. How they are performing on SERPs. Google Analytics 4 and Google search console can help in this regard. Using internal links and outbound links also makes your content great. Because when you refer to web pages that have authority, your content traffic increases.

Technical SEO

On-page SEO is in a way technical SEO. If you make SEO-friendly web design, your website’s engagement increases. Becuase people want simplicity on the website where you search and easily find the answers. If a website keeps UX details as a core value, there is no doubt that it will attract more audiences. An SEO-friendly website having simple solutions increase mobile users’ connectivity also. Because if your content is visible to mobile users, your business will grow. Another important part of technical SEO is URL. If your URL and domain name is simple and optimized people are likely to click on them. Superior on-page optimization hugely focuses on the technical part of the website.

Hence, superior on-page SEO has many tools and strategies that can help optimize your content and get you a high on rank SERPs. All you need to do is to carefully and wisely use these strategies and tools to serve your needs in the best way possible.

SEMrush

SEMrush is the best tool that provides you Keyword tracker and planner to improve performance. It has the keyword magic tool to provide insight about a keyword from the largest data available. While it is the right keyword tracker tool, it provides stats on competitors’ keywords and their performance. The tool also provides you the search volume of up to 12 months, keyword difficulty, and SERP features that give data for your keywords and can you boost analytics using these keywords. The features include keywords for SEO and PPC campaigns. SEO terms, and long-tail keywords. Moreover, SEMrush is a paid subscription tool with various packages available and it also provides a 14-days free trial. All you need to do is to check the details as to which package best suits your needs.

Google Correlate

Google Correlate helps you find keywords and terms people are searching on the internet. While it is feasible and easy to use, it does not guarantee to rank you high on SERPs but it has reasons to consider it as a reliable tool. It improves your keyword game in a way that it provides you with the relevant correlation of keywords and keyphrases. The expensive keyword tools overpower the industry, but this tool is not to be overlooked. Because it improves your analytics and gives you good insights about keywords that people are searching for.

Moz Keyword Explorer

Moz keyword explorer is an all-rounder because it provides more services related to keywords. It provides the SERP analysis and services that help in several metrics. Providing keywords that boost analytics and stats that highlight competitors’ performance is what makes Moz keyword explorer unique. And the best part is: 30 days free trial. is not it amazing?

Google Trends

Another amazing and easy-to-use keyword tool is Google trends which shows you the overall performance of a keyword at different times. The graph shows different spikes in the usage of a keyword in different seasons. It is a handy tool that helps you navigate what keyword performs best in which season.

UberSuggest

It has a keyword chrome extension Keyword Everywhere that provides stats for keyword search volume, CPC, and competition data of 15+ websites. It is free and has premium quality services to give users a tool to boost their analytics organically and grow their website

Ahrefs

It is the best SEO keyword tool that lets you know about keywords rankings and the ranking of both desktop and mobile users. All you need to do is put your website and the rank checking tool provides you stats about how your keywords are ranking. It also provides a keyword difficulty score. With highly efficient features, its subscription is not free. It is an expensive tool but if you are getting results it’s worth buying. You can subscribe for a 7-day trial at $7.

Keyword Tool

The keyword tool is another amazing tool that generates 750 long-tail keywords for any search term for free. This tool stands in comparison to the expensive ones as it gives free keyword suggestions. It is the best and easy-to-use keyword tool that help you improve content.

WordTracker

It provides 7 days of free trial in which you get actual SEO data, 1000+ keywords, and a comparison of keywords in 200+ territories all this with a risk of a free trial.

Bing Keyword Research

It is a unique keyword research tool in a way that it provides you with keywords generated from organic results and not the paid ones. It means if you use this tool to research keywords, you will get organic keywords and thus organic growth to your website.

HigherVisibility Bulk Keyword Generator

It provides data in combing the location and services of a business. In this way, the tool helps you improve your business by defining categories and thus generating related keywords. All you need to do is to select a business type and find relevant categories.

Hence, all tools are not completely free yet they have the best features that make these tools worth purchasing or adding as an extension. Moreover, the best approach is to compare the free tools and see which benefits more and how one serves differently from the other. Because every tool has unique features that other tools do not offer.

5 Incredible Examples of Successful Rebranding

The examples include a different brand that used rebranding ideas on logos and products to expand the scope of business.

#1: Dunkin Donuts to Dunkin’–Identity renamed

Dunkin donuts have officially changed its name to Dunkin’ while they stick to its heritage of making donuts. But why did they remove the word donut? Because people are already familiar with their product and this brand does not need this word for marketing or branding purposes.

Therefore, removing this word provided them with a chance to experience a change in their brand and its performance. But how did they tell people about it? Here is when the marketing plan becomes relevant. Because they plan to market logos, products, packaging redesign, remodeling of stores, and more. While it updates a brand, marketers carry this change from the store to the world outside letting people know about the new version of the old brand. Thus, the takeaway of this tactic is to change words or re-brand when customers identify your products.

#2: Tupperware–rebranding to reappear as relevant

#3: Domino’s–rebrand to create positive vibes

In 2009, domino’s suffered a great deal of setback where they have only 9% of shares in the pizza industry. Therefore, they decided to rebrand and create a new image of their brand. They focused on what customers liked and left what customers did not like. Thus, this brand reemerged. In 2016, it had 15% of shares in the pizza industry. It is crucial to understand that rebranding helps to create a positive image. Whenever a plan is not working, another plan works. It is also crucial to remember that working on what customers like or need should be the primary focus. Because if your business satisfies customers, it will grow.

#4: LEGO–the Apple of toys

Lego is quite famous for a rebranding option. The brand re-emerged like a sphinx rise from ashes. Why do you ask? This brand suffer a huge fall in 2003. Where the target customers–children stop liking this brand. Lego did an amazing job in introducing ideas that attracted children.

Hence, all these 5 incredible examples of rebranding help learn the key factor of rebranding your brand. Where keeping customers a priority and introducing innovative ideas are crucially important to be on top of the game.

History of Digital Marketing

In the 1990s, the digital marketing term was used for the first time. But who pioneered this term? This idea remains debatable. Because people associate it with Marconi. He was the first person to send radio signals. Whereas some associate it with Tomlinson who sent the first email. But in e-commerce literature, you will find Philip Kotler as a father of digital marketing. Since this idea is debatable and has many extensions to offer. Let’s look at how digital marketing practically started. With the advent of the internet and the development of the web, 1.0 platform people were able to find the desired searches online. Back in the day, there were limited options as far as digital marketing is concerned. People can only search for a few options and cannot share them.

In 1993, the internet published the first clickable ad and thus the process of digital marketing started practically. HotWired purchased a few banners for marketing. But the evolutionary development began in 1994. Where digital marketing increased the horizon and included new technologies as a means of digital marketing. In the same year 1994, yahoo was launched. Since then, the evolution has gone through many phases and kept introducing and including new technologies.

Evolution of Resources and Social platforms

The evolution of digital marketing went through different phases and introduced many social media platforms. The launch of Yahoo saw huge progress within a year and people started using search engines for browsing the internet. While Yahoo was there as a search engine, in 1998, Google launched MSN. After this, Yahoo launched Yahoo Web Search. Hence, the resources kept increasing. But a huge transformation occur when the 2.0 web platform came into being.

Digital Cookies

The digital cookies are created by web servers. These are small data packets to track the user’s behavior when visiting a website. Because the cookies are the source to understand the interest of users. Therefore, the website owners customize digital options in order to attract potential customers and leads.

Super Information Highway

The 2.0 web platform was an evolutionary shift from consuming data to sharing it digitally. This evolutionary change is called the super information highway. Now, the problem occurs where computers could not bear sudden shifts in the digital arena. On the other side, many search engines were wiped off from the display and left developing opportunities for search engines to take over.

Social Networking

The evolutionary changes continued and thus introduced new sites. In 2000, social networking took place. MySpace, was the first social networking site. After MySpace, Facebook appeared and provided more digital options. Meanwhile, LinkedIn introduced professional networking. These social networking sites and search engines generated $3 billion. Thus, it establishes a social position of digital marketing. Becuase it made people know its presence and permanence of this presence. In 2005, Youtube appeared and to this day it is the biggest platform for uploading video content

Pro Version in the evolution of Digital Marketing

In 2008, China emerged as an economic and digital power and replaced the USA in the digital sources. In 2006, Microsoft replaced MSN, and this brought huge changes in search engines working. From 2006 to 2011, Google launched several resources such as real-time search results, Google+, and Google panda. It also overtook Tv viewership while people transformed to google apps and digital means. To this day, Google is continuously evolving and introducing new ideas and platforms to market its products digitally.

In 2015, Mark Zuckerberg, the founder of Facebook bought Instagram and WhatsApp. Recently, he launched Metaverse. It is the pro version of digital options available for marketing and entertainment. Because the world is a digital place now. Every person uses technology to get things done. Almost 97% of marketers use Facebook to market products and services. Mobile users have access to every social media platform and Google search results. Therefore, it has become easy for people to access their desired search results and products online. To this day, technology has undergone many changes and it will keep evolving. What is the best approach to all these development is to learn how digital marketing strategies and tools you can use to increase your potential clients and leads.