SEO is a widely used form of Internet marketing that businesses are investing a lot of their time and money. In order to appear at the top of search engine results your website needs SEO. Search Engine Optimization is the tool that marketing agencies use to ensure your company is showing up on the results page of individuals who are searching for a related product or service. Without SEO, your business might as well be non-existent. In fact, SEO is one of the most important marketing tools today. The SEO company Auckland works hard to learn the algorithm of the search engine in order for your website to appear as one of the top results. Without SEO, your website technically serves no purpose, and if that’s not enough to convince you, learn the 5 reasons why you need it:

1. Your competitors are using it

If you want to stay in competition with your competitors, you need to invest in SEO. The top marketing tool today is SEO because it is most successful when it comes to bringing in new customers. It is extremely important to stay up to date on the latest marketing trends, so you are always one step ahead of your competition. With SEO the company investing the most will generally rank the highest. Your Auckland SEO services team will stay on top of the ratings and ensure they are notifying you when it is a good idea to invest more or less, depending on your current stance.

2. There are people out there searching your product or service on search engines

It is extremely important to have a presence online because 2 billion individuals use the Internet. What is more staggering is 93% of these individuals are using search engines. Today, people aren’t using newspapers and yellow pages to find a service or product they need, they are using Google. Not having SEO is like a company not providing their information on the yellow pages, which means no one will ever be able to find them! There are people out there who need your type of product or service, you just need to make yourself available to them.

3. SEO attracts quality traffic

The good thing about SEO services is you are spending your money on pointless people, no, you are spending your money on people who are in dire need of your service or product! It is 100% putting your money where your mouth is. People use search engines to search something specific such as something they need. You won’t need to sell yourself to these individuals, they will already be interested in your company.

4. SEO traffic is most likely to convert

Why is SEO traffic likely to convert than other types of online traffic? Because search engines, unlike social media, are created solely for individuals to find the answer to their problem or need. All you have to do is position yourself high on the search engine to ensure you are winning more conversions.

5. Increases leads and sales

If you offer a good service or product, then you will increase your sales and leads with SEO Auckland services. It is as simple as that!