Technical and non-technical SEO differ in strategies and tools but somehow integrate to work things out. Both concepts are indispensable for the growth of a website and ranking high on search results. While technical SEO is more focused on site architecture, crawling, and indexing. All the steps of technical SEO work to increase the discoverability of search results. While technical SEO ensures the data is in well-structured form, it also focuses on ranking through this data. Whereas non-technical SEO focuses on all the integral parts of the content that boost the analytics. A content’s visibility increases if it uses keywords, meta descriptions, and links. In this blog, you will find information regarding the main components of both the process and how these components work in their domains and help each other to rank high on search results.

How Technical SEO works?

Technical SEO ensures the process of technical requirements of modern search engines that your website meets to improve visibility and ranking. If your website has great content but does not do well on technical SEO, your website would not rank. Why do you ask? Technical SEO is not only structuring the data, it supervises the whole process of technical and content creation. It also works to maintain a balance between technical and non-technical staff. If your website pages get crawled, your pages don’t need to get indexed. It solely depends on the Google algorithms which data is too indexed and made visible for search results. If yours is updated content and google finds it valuable for users searching keywords related to your content, it will appear on search results. As Google gives attention to updated content, it indexed such content and make it visible to users.

Crawling, Indexing Visibility:

While indexing is crucial it is not enough for the process of getting visibility. Because technical SEO ensures that the site is fully optimized and thus pages are user-friendly, secure, updated information, site speed, and many more things related to the technical aspects. In any company, a technical SEO department makes sure to process all these crucial elements with the help of IT experts and developers. Thus, technical SEO is a part of the planning process having a few main components to focus on.

Organized site structure

It plays a crucial role in your website performance. Therefore, organize site structure in a way that all pages are one click away from each other. Here clear descriptions on all pages also improve the user experience.

Use XML sitemaps

The XML sitemaps help to improve your backlinks and find URLs.

Structured URL

It helps to navigate the right page results. If you have a small site, the structure URL becomes the least concern.

Duplicate and Thin content

If you have a website with updated content, you are good to go for page ranking. But if you have a product website with short descriptions, there is more chance of duplicate content because similar products have the same description on different web pages and thus deem useful for google and loss ranking on SERPs. But if you have a site that presents updated content yet falls someone in duplicate or thin content, you need an SEO audit tool Raven Tools to fix this.

Site Speed

The website’s overall performance hugely depends on this element. Because if your site is slow it will not provide a good user experience and thus lose visitors and customers. A site speed between 70-and 90% is considered good for better performance.

Non-technical SEO of Content

While technical SEO works on-site architecture, many non-technical SEO components help boost your website performance.

Google My Business Listings

If you want more visitors to your website, you should work on providing accurate and precise details on listings. Observe competitors’ listings and see how your listings would stand out. The FAQ is the most important non-technical aspect to engage customers by providing them with answers and solutions they are searching for.

Content Structure

Your content must follow a structure that is user-friendly, easy to understand, and provide updated solutions. For making well-structured content, search different resources and plan how you can make your content stand out.

Keywords and Keyphrases

Keywords can boost your analytics. If your content has the same keywords that people are searching for on SERPs, your content can rank high as it is valuable to customers.

There are more non-technical elements such as meta descriptions, meta tags, video SEO, alt text image, and more that can help boost your analytics. All you need to do is to be creative while writing content and take the help of technical SEO elements to improve overall performance on SERPs.